Can sustainable fashion be trendy ?

Can sustainable fashion be trendy ?

What is sustainable fashion? 

Sustainable fashion can be summarized as clothing, footwear and accessories that are produced, marketed and used in the most sustainable manner possible, considering both an environmental as well as a socio-economic outlook. In the real world, this suggests continuous work to refine all stages of the product’s life cycle, from design, raw material production, manufacturing, marketing and final sale, to use, reuse and recycling of the product and its components. From an environmental viewpoint, the focus should be to minimize any unwanted environmental effect of the product’s life cycle.

Myth surrounding sustainable fashion is not fashionable 

Now that we have understood in detail what sustainable fashion means, let’s talk about some myths that surround sustainable fashion. When it comes to shopping sustainably, we are surely spoilt for choice. While  capsule wardrobes are encouraged, it certainly doesn’t have to mean a closet full of basics. Whilst it’s easy to find well made basics, there are a lot of offerings out there that cater to the latest fashion trends.

Sustainable raw materials in fashion

Sustainable fabrics are usually made from natural or recycled materials. The aim is to reduce harm through the production process, fiber properties, and overall environmental impact. These fabrics can also contribute to reduction of waste, conservation of water, lowered emissions, and soil regeneration—though, that said, not all fabrics are entirely sustainable. 

We are sharing some of the most commonly used fabrics in sustainable fashion. It may help, choose the best option for you! 

> Bamboo:

Bamboo is a fast-growing, regenerative crop that doesn’t need fertilization. It is often praised as a sustainable garment fabric.



> Hemp:

It is a certain type of cannabis plant. It’s fast-growing, doesn’t fatigue the soil, and doesn’t need pesticides. Hemp makes for a durable fabric that’s non-irritating for skin and has many other uses. It’s frequently used in place of cotton.

> Linen:

Linen is made from flax. It can be grown without any fertilizer and can be planted in areas where other crops cannot thrive. Flax can also be used in its entirety (seeds, oil, and crop), meaning there’s no waste. A big plus is that it is also biodegradable

> Silk:

Silk comes from silkworms that survive on a diet of only mulberry tree leaves, which are easy to grow. This plant’s essential qualities make the production of silk a low waste process.

Lyocell by TENCEL™

TENCEL™ produces a branded variety of lyocell, a sort of rayon acquired from cellulose fibers that come from tree pulp. TENCEL™’s founding company Lenzing uses eucalyptus wood, sustainable practices, and responsible sourcing which may not be guaranteed in many other lyocell production processes.



At SuRC, use sustainability as a strong brand ethos. From using biodegradable fibers like The TENCEL™ fiber used in apparels are procured from sustainable wood grown in sustainably managed forests. Our production process ensures the waste generated doesn’t pollute the environment, also using eco-friendly dyes and chemicals reduces the carbon emissions and the energy consumption.



As a brand, we truly believe in sustainable fashion, and follow a ‘Made To Order’ system which ensures minimal to no overproduction and also avoids falling prey to the fast changing fashion trends. We not just produce clothes that are fashionable but also clothes that last, owing to the high quality of fabrics and materials used.

Sustainable fashion is undoubtedly the way forward. More and more brands are trying to build an ethos around sustainable fashion practices while staying fashionable.

It’s good on you,
And for the Earth!