About SURC

“We aim to bring the real meaning behind sustainable fashion & greenwashing to the forefront.”

Derived from the sustainably sourced renewable raw material wood, and produced by environmentally responsible processes, we use TENCEL™ branded cellulosic fibers to produce fabric that is used to make our apparels. 

We got into a conversation with TENCEL™ to understand this better. Let’s deep dive into the journey of this sustainable fiber and why it should be your choice the next time you add SuRC to your cart.

What is Lyocell fiber?

Lyocell is a fiber which comes from natural raw material wood. It is basically a wood based cellulosic fiber offered under the brand TENCEL™. The wood is sourced from sustainable managed forests which are FSC and PEFC certified.

Is it necessary to buy lyocell fiber based clothes in order to lead a sustainable life?

TENCEL™ lyocell fibers can definitely contribute to a sustainable life. They bring high standards of sustainability and comfort in fabrics.

TENCEL™ Lyocell fibers are:

  • Extracted from sustainably grown wood.
  • Manufactured using Lenzing fibers’ unique and award winning closed loop system (note that this is a TENCEL™ specific feature; this cannot be claimed for lyocell fibers in general).
  • This process recovers and reuses the solvents used, minimizing the environmental impact of production.
  • Unique physical properties lead to their high tenacity profile, efficient moisture management and gentleness to skin.
  • Certified biodegradable.


Overall, TENCEL™ lyocell fibers ensure environment friendly practice across different levels of manufacturing.


How can one differentiate between lyocell-based and other sustainable fabrics available in the market?

  • The simplest thing is to look at the labels in the garment to understand the composition of a product.
  • Fabrics made of TENCEL™ lyocell are normally 
    • softer, 
    • drape well and 
    • highly comfortable. 

This, of course, is influenced by many other factors which are included in fabric making.

How is fabric made of lyocell fiber biodegradable?

This is an inherent feature of the product itself. Since it traces its origin to botanic sources, it eventually bio-degrades at the end of its life cycle.



What makes Lyocell sustainable?

All lyocell may not be sustainable (hence to avoid generalizing lyocell).

TENCEL™ branded lyocell addresses 3 key aspects:

  • Wood sourced from FSC & PEFC certified plantations.
  • Innovated by Lenzing and an award winning closed loop production process.
  • Certified biodegradability.



More transparency germinates from sustainable sourcing; what are some of the key things a customer should be aware of while buying fabric?

  • To know the origins of the fiber (natural, synthetic)
  • To understand the kind of dyes and chemicals used.
  • To know that the raw materials are sourced from certified sources.
  • To know that the production claims of sustainability are certified.



Lyocell uses a lot of energy in production, so for countries where the only source of generating energy is via coal or natural gas; how does sustainability come into picture?

Fabric making using lyocell fibers uses similar energy as any other fiber (cotton or polyester). Having better sources of energy is the only option if one wants to avoid using coal or natural gas.

Note: this point is not directly related to TENCEL™ fibers but more to do with fabric mills. This point is applicable on all fabrics.

Lyocell vs cotton vs polyester - how to make the right choice?

Pls refer below screenshot of HIGGS MSI Index comparison of different key fibers. It will help you understand the comparison among all the fibers.


MSI scores Best in Class vs generic vs others

Does fabric made of lyocell fiber feel like silk?

TENCEL™ Lyocell fiber has a very uniform cross section area which eventually gives a very smooth handfeel and sheen to the end fabric. This may seem similar to silk in appearance at times. However, silk is a filament while TENCEL™ lyocell is a fiber – there are certain differences in both. TENCEL™ lyocell fibers, overall, are much more comfortable.

Is Lyocell susceptible to greenwashing?

Generic lyocell can be – for e.g. saying LYOCELL is made using closed loop production process. Not all lyocell fibers may follow a stringent manufacturing process like Lenzing.

That is where TENCEL™ branded lyocell stands apart. The information provided is verified and certified by different environmental bodies.

Any downside of using lyocell which TENCEL™ is working on?

Every fiber requires a certain way of handling in order to achieve best results. TENCEL™ lyocell is no different. All major fabric manufacturers understand this nature and comply with it in order to offer the best end product.

Can lyocell replace other fabrics in the near future?

Yes, TENCEL™ lyocell is already blending with traditional fibers to offer better features to end products. It is a diverse fiber which can be used for different end applications.

Care and Maintenance

Does apparel made of Lyocell take more time to manage and maintain?

Fabrics made of TENCEL™ lyocell can be treated the same way as one would treat general fabric. TENCEL™ Lyocell fiber is known for its superior comfort along with natural strength and durability. This is the reason why it finds multiple end applications from apparels, home textiles to shoes and accessories. For apparel specific requirements, refer to the care label by the brand.

How to wash apparel made of lyocell fiber?

The garments can be treated like any other normal garment of the same category. It is completely normal to machine wash it at normal temperature.

How should one iron clothes made of lyocell fiber?

Fabrics made of TENCEL™ fibers can be ironed at around the same temperature as cotton.

Sustainability and India

Which stage is India at as a market when it comes to consuming TENCEL™ branded lyocell fibers?

TENCEL™ branded lyocell fibers have seen steady growth in consumption in Indian domestic market. With increasing awareness about superior products and sustainability, this demand will only grow more.

How aware are Indian shoppers when it comes to sustainable fashion?

The awareness, while still in its nascent stage, is growing steadily. The last 5 years have seen more and more designers, brands and retailers working on offering sustainable fashion. This is a result of overall demand for better products. The increased dialogues on sustainability is further bringing more consumers on board with the idea to look for better clothing. Focus by different industrial bodies has further built awareness.

Join our journey to lead a sustainable lifestyle. Contact us to know more. To stay updated with the latest, read our blog.

We're truly sustainable

A brand that considers not just the people but also, their planet. For when it comes to being conscious, it's not just good on you, but also, for the earth.